LEXUS REINVENTS THE LUXURY CROSSOVER Mohamed Naser Al Sayer & Sons Est Co. Unveils The All-New RX 2023
27 Feb 2023
The all-new RX 2023 was unveiled during one of its kind signature events organized by Lexus team exclusively for its elite customers at the flagship Lexus Center Shuwaikh.
The exceptional unveil elevated the enthusiasm among the audience marking the end for a long-anticipated RX full model change.
- Fifth-generation Lexus RX comes with a choice of two electrified powertrains to accelerate the realization of a carbon-neutral society.
- RX 500h F SPORT Performance grade introduces Lexus’ first-ever turbo Hybrid Electric Vehicle (HEV)
Mohamed Naser Al Sayer & Sons Est Co and Lexus are bringing unparalleled levels of elegance and refinement to the high-end crossover market with the launch of the all-new RX 2023.
The fifth-generation RX has been completely reimagined to deliver greater style, comfort, and performance than ever before and comes with a choice of three powertrains, two of which are electrified to contribute to the realization of a carbon-neutral society.
The launch press conference was attended by Kei Fujita Chief Representative from Lexus Middle East & Central Asia Representative Office who was the Chief Guest at the event along with Faisal Bader Al Sayer Chairman, Mubarak Naser Al Sayer CEO, Mohamed Naser Al Sayer Board Member, Bengt Shultz COO, Mahmoud Abou-Zahr Senior Business Director Lexus Kuwait, Bedour Faisal Al Sayer Lexus Marketing Manager, Top Management Team, members from Lexus Sales and Service Division and representatives from the press and media.
According to Mubarak Naser Al Sayer “The frequently asked question is “why Lexus is special?”. Lexus is considered a respected luxurious brand for several reasons; it is known for making high-quality sophisticated cars that tend to retain its value for a long time, not to mention its talented and sophisticated design. Moreover, in accordance to most experts in the industry; if you wish to own a reliable vehicle with full features; then Lexus is your answer”.
Bengt Shultz said “I take this opportunity to thank our valued customers for their loyalty and patiently waiting for their Lexus. We had severe shortages of supply especially LX, and NX. We are working diligently with the manufacturer to ease the pressure. We offer the best service but we intend to become even better.”
First launched in 1998, the Lexus RX has created the blueprint for luxury crossover utility vehicles and set the tone in the segment ever since. The 1998 Lexus RX 300 was the world’s first luxury crossover, while the 2006 Lexus RX 400h was the world’s first hybrid electric luxury crossover. The choice of two electrified powertrains[1] comes as part of the ‘Lexus Electrified’ vision announced in 2019, which aims to achieve significant performance improvements through electrification technologies. The company is on track to achieve a full lineup of electrified vehicles in all categories by 2030 and aims to sell 100% BEVs globally by 2035.
Speaking during the event Bedour Faisal Al Sayer said “Lexus RX has become admired globally, and its design is famous for its exceptional boldness that combines luxury and sporty performance in keeping with a rapidly changing world. I can confidently tell you that Lexus RX is elegant, appealing, smooth, sporty, and embodies the values and attributes adored by ambitious youth who are into luxury.”
Commenting on the launch of the all-new Lexus RX, Koji Sato, President of Lexus International, said: “For the all-new RX, we were determined to keep the Lexus DNA of supreme quality, ride comfort, and refinement and elevate the driving experience to the next level, delivering a unique Lexus driving signature.”
Kei Fujita, Chief Representative of Middle East & Central Asia Representative Office, Toyota Motor Corporation, said: “We are pleased to launch the 2023 Lexus RX as the latest step in our drive to create innovative and amazing experiences for owners and passengers in the Middle East by developing vehicles that offer a highly engaging driving experience. With a variety of powertrains now available, the RX will fulfill its mission as a global core model that contributes to the realization of a carbon-neutral society, while fulfilling the diverse needs and lifestyles of a wide range of customers.”
Fujita added: “I would like to thank our customers in the region for continuously inspiring us to push the boundaries of creativity, craftsmanship, and innovation, and look forward to surpassing their expectations of what a crossover utility vehicle can be.”
The all-new Lexus RX is built on Lexus’ Global Architecture K (GA-K) platform and delivers excellent body rigidity and a low center of gravity, guaranteeing a more rewarding driving experience. The vehicle features new MacPherson strut suspension at the front and a new multi-link suspension system at the rear, contributing to outstanding stability and handling to create exceptional ride comfort.
Complementing the all-new RX’s distinctive design is a thrilling drive personality imbued by three powertrain options. A newly developed inline 4-cylinder, 2.4-liter turbocharged engine that produces 275 hp and 430 nm of torque is mated to a new 8-speed Direct-Shift automatic transmission (8AT). Meanwhile, the new hybrid-electric system combines a 2.5-liter petrol engine and electric motor to produce a total of 247 hp, which is mated to an electronically-controlled continuously variable transmission (E-CVT) to provide a fuel consumption value of 20.7 km/L. A hybrid-electric system pairing a 2.4-liter turbocharged engine with an electric motor is also available, which provides a combined power of 366 hp mated to a 6-speed automatic transmission that offers fuel consumption of 15.5 km/L while delivering a new level of driving pleasure.
The vehicle’s inviting interior provides drivers and passengers with a host of advanced features for a refined cabin experience. These include a new 14-inch touchscreen multimedia system with Apple CarPlay® and Android Auto™ compatibility, a 7-inch color multi-information display (MID), a color head-up display (HUD), a wireless charging system for smartphones, six USB chargers, and one 12 Volt charger. In addition, the 2023 RX offers the Lexus Climate Concierge system with Triple Zone Independent Temperature Controls, which includes rear vents and control panels for the back seats to ensure the cabin temperature is perfectly adjusted for each occupant. The system uses S-Flow control to recognize which seats are occupied and directs cooling performance based on the setting selected, cabin temperature, outside temperature, and the effect of sunlight coming through the windows.
As with any Lexus vehicle, safety is a top priority for the all-new RX. Drivers can enjoy complete peace of mind, thanks to the Lexus Safety System+, an advanced safety and driver assistance system that includes a Pre-Collision System (PCS) with an expanded detection range for vehicles, pedestrians, cyclists, and motorcycles, together with new features such as Emergency Steering Assist, Acceleration Suppression at Low Speed, and Intersection Collision Avoidance Assistance.
For those seeking to experience the ultimate in thrilling responsiveness, Lexus is proud to introduce its first-ever turbo hybrid electric vehicle. The RX 500h F SPORT Performance’s new hybrid electric system comes with a front unit that integrates a high-torque 2.4-liter turbo engine, six-speed automatic transmission, and an electric motor.
The RX 500h F SPORT Performance model boasts exclusive interior and exterior features, including a distinctive ‘F’ mesh-pattern grille, a new front bumper design, black roof rails, and a choice of three distinctive 21-inch aluminum wheel designs. The cabin comes with Dark Spin Aluminum ornamentation, a unique meter, bolstered sports seats, a steering wheel with paddle shifters, and aluminum pedals and scuff plates. Owners can choose from a range of six exterior colors that emphasize the vehicle’s sportiness, including Heat Blue CL and White Nova GF, which are both exclusive to the RX 500h F SPORT Performance model, while the interior is available in DK. Rose and Black variants.
[1] Electrified vehicles or electrified powertrains may refer to Hybrid Electric Vehicles (HEVs) and Battery Electric Vehicles (BEVs)