Our mission is to continue to build strong sales in all the markets in which we trade with the help of local knowledge, awareness of the power of customer satisfaction, and the time-tested values of honesty, trust, and personal integrity.Using our keen knowledge of local conditions, we will offer international manufacturers strong representation within the Kuwaiti markets. We appreciate the returns that franchise ownership bring, and are committed to the further expansion of our agencies, both in Kuwait and abroad, by employing the best management practices. We intend to offer our customers only the highest-quality products, and support them with the help of the most advanced sales and service technology.


In support of our Corporate Mission, we have also clearly defined several key objectives:

  • To deliver a level of service that reaches beyond our customers’ expectations— resulting in new and repeat business, and the attainment of dominant market share in every sector in which we are active.
  • To provide our employees with long-term career opportunities within a stable working and cultural environment which allows them to grow and develop themselves and their understanding of the business.
  • To satisfy our principal of managing our customers’ products in our markets with upmost professionalism, thus meriting opportunities for expansion into other markets.
  • To run our business in the most environmentally sensitive way, maintaining strong links with the community through charitable activities.


For over 65 years the  ALSAYER Holding has been one of Kuwait's foremost companies. Our success is built on having clear goals. These goals are summarized in our Corporate Mission Statement which states: 

The  ALSAYER Holding – Corporate values of honesty, trust and personal integrity are at the heart of all our business dealings. We will achieve continuous growth by providing only quality products/service and being acknowledged as the best in the business by Customers, Principals, Employees, Community and Shareholders. 

Al Sayer Group – Corporate Top Management and Staff are committed to comply with the applicable requirements of the International Standard ISO 9001:2008 and continually improve the effectiveness of the quality management system. 


To support our Corporate Quality Policy the following Quality Objectives have been set and maintained : 

Customers are the cornerstone of our business. We seek to build long term relationships and market share growth through our passion for competitive excellence in all aspects of customer service. 

Our Employees are most important asset. We will only employ the best qualified people and provide them with the right tools to do the job. All staff at every level must be motivated, rewarded and encouraged to maximize their potential in an environment that values each individual for what they can achieve. 

We will always deliver value to each Principal which they cannot achieve through any other route. Our relationships are based on long term mutual benefits and growth. 

As a responsible and leading corporate citizen, the group will contribute to the economic, social environment and cultural well-being of the local community. 

Generating a long term, sustainable stream of annual profit to provide funding for future growth, and to deliver our commitments to Customers, Principals, Employees and the Community. 

The quality, timeliness, and efficiency of our internal process must be directly aligned to the ultimate needs of our Customers, Principals, Employees, Community and Shareholders. 

Al Sayer Group – Corporate Top Management ensures that the Quality Policy and Quality Objectives are communicated and understood within the Group. The Corporate Quality Policy is periodically reviewed to ensure its continuing suitability 

Chief Executive Officer