Toyota Captures 7 Awards Including the “Best Mainstream Brand”

24 Jan 2015

• Leading Japanese Automotive Brand won top honors in “2015 alg Residual Value Awards”

• Land Cruiser Wins Award for the best Premium Full Size Utility Vehicle

Toyota once again dominated the annual ALG Residual Value Awards with six models capturing the top spot in their respective segments and a seventh award going to Toyota as the top Mainstream Brand. The Residual Value Awards from ALG represent the industry benchmark for residual values and depreciation data.

“Residual value is important for automakers and consumers because it’s a complete indicator of the vehicle’s future value” said Larry Dominique, president of ALG and executive vice president of TrueCar. “The award recipients demonstrate strong forecasted returns on investments for their owners.” Toyota has been a perennially strong performer in the residual forecast due to the brand's reputation for reliability and its sparing use of incentives and fleet sales. Toyota took home six segment awards (with eight other podium finishes), the most of any brand.

Toyota's truck lineup has traditionally had incredible retention, especially with its competitive pricing. This year is particularly strong for its car lineup, as well, with a fresh array of sedans led by the best-selling Camry.

The annual ALG Residual Value Awards recognize automakers’ outstanding achievements for vehicles that are predicted to retain the highest percentage of their original price after a conventional three-year period. Awards are given in 24 vehicle categories and also for the two brands with the highest overall predicted residual values among all mainstream and all premium vehicles.

The six model-level awards were more than any other auto brand. Toyota models taking home awards included:

• Prius v – Alternative Fuel Vehicle
• Highlander – Midsize Utility Vehicle - 3-Row
• 4Runner – Off Road Utility Vehicle
• Tacoma – Midsize Pickup
• Tundra – Full-size Pickup
• Land Cruiser – Premium Full-size Utility Vehicle

Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand, and pricing and marketing strategies represent key factors that impact ALG’s residual value forecasts.