LEXUS SHOWCASE EXPERIENCE AMAZING AT GULFRUN 2023
28 Nov 2023
Mohamed Naser Al Sayer & Sons Est Co. and Lexus concluded its participation in the GulfRun event at Kuwait Motor Town recently. GulfRun features Auto Show where Automotive dealerships host their private garages to display vehicles and offer taxi-rides to visitors along with White Expo festival market which encompasses, store booths, exciting activities, and live music. alongside several restaurants and cafes.
Lexus the pinnacle of luxury demonstrated the advancement in technology and performance with the display of models including LC convertible, RX500, LX, LS, ES, RC, NX. A ride along 2 laps with a professional driver was also offered to feel the Lexus experience featuring the following models – IS 350F, LC 500, RC 350 F.
According to Mahmoud Abou Zahr Senior Business Director Lexus Kuwait “Lexus is the leading luxury automotive brand in the world, and especially in Kuwait, by far the most desired luxury automotive brand. We are overwhelmed by the response at Lexus garage, seeing the excitement of the audience specially among the females and the youth. I also thank the organizers of the mega event GulfRun and congratulate them for the grand success”.
In addition the vehicle display and track experience, Lexus garage also featured simulation corner for gaming activity, an augmented reality zone where visitors could distinctly explore the Lexus models in a virtual way as well as an accessory boutique. The hospitality corner had giveaways for customers who completed test drives, gifts for kids who visited the garage and refreshments.
The first GulfRun GP event was held at the Bahrain International Circuit in 2006; and has become the longest running event at the Formula 1 Circuit. With the inauguration of Kuwait Motor Town, the race was launched in Kuwait. In the time attack race cars are placed in their respective class according to capability, power, weight and tire type and participate in two days of racing to secure the fastest results in their classes.
Over the past few years Lexus has been constantly pushing the boundaries to elevate the standards of customer experience and reflect Omotenashi that stands for Japanese hospitality.
According to Bedour Faisal Al Sayer, Manager Advertising and Promotion “I appreciate the efforts and cooperation of Kuwait Motor Town and Suffix Sports towards this mega event, Lexus team was able to come up with an impressive garage where visitors can explore Lexus brand and products. Our aim was to provide a modern experience powered by the touch of advanced technology. Certainly, we will continue to partner for such events going forward to bring the unparalleled world of Lexus.”
