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Mohamed Naser Al Sayer & Sons Unveil Luxury, Emboldened LEXUS ES 2016 INNOVATION MEETS BEAUTY

08 Sep 2015

Long known for being the essence of what a luxury sedan should be, the ES now comes in a daring new form. A striking new exterior design, an upgraded luxury interior, comprehensive safety and the very latest technology Lexus has to offer – in the form of Lexus Safety System +

•   More aggressive styling with Bolder Rendition of Lexus Spindle Grille
•   Upgraded Interior Finishes, exceptional comfort
•   Assertive handling for an exhilarating driving experience
•   New Lexus Safety System+ Suite of Driver Assist Technologies

KUWAIT: Mohamed Naser Al Sayer and Sons (MNSS), one of the Al Sayer Group Holding Companies and the exclusive distributor of Lexus unveiled refined and refreshed 2016 ES. Mubarak Naser Al Sayer CEO Al Sayer Group Holding, Simon Frith Business Director Lexus Kuwait, Bader Musaed Al Sayer Deputy Business Director Lexus Kuwait unveiled the stunning ES for delegates from the press and media.

According to Simon Firth Business Director Lexus Kuwait “Lexus has been the market leader in Kuwait since 2002. We are extremely proud to represent Lexus in Kuwait as a world class luxury brand. Through the Lexus ethos of “Amazing in Motion”, the team at Lexus continue to pushing the boundaries of design, technology and craftsmanship. The cool, stylish, advanced and sophisticated elements of the brand brings stronger emotional appeal.

MNSS is committed to providing the highest level of product quality, conveniently accessible top class luxury outlets, and the best in class service for a premium ownership experience beyond compare for Lexus customers.”

Bader Musaed Al Sayer Deputy Business Director Lexus Kuwait said “The Lexus ES established a unique and important position in the luxury sedan segment with its elegant styling, extraordinary quality, and Lexus' best-in-class service when it was introduced in 1989. More than 1.7 million units have been sold globally over the past 25 years. As the best-selling sedan model in Lexus’ impressive stable, the ES has come to define the very essence of near luxury sedan.”

The new Lexus ES maintains its classical elegance while conveying a more dynamic experience and luxurious craftsmanship featuring an exciting, sportier attitude, highlighted by elegant yet progressive exterior styling, an enhanced luxurious interior and the new safety system, Lexus Safety System+.
The 2.5L and 3.5L direct-injection powerplant that will broaden the new ES’s global appeal, while enhanced dynamics and upgraded technology packages will keep it on the forefront, giving both drivers and passengers the confidence to traverse any distance in safety and utmost comfort.
“Our development concept was ‘Take the ES to the next level of elegance and progressive luxury,’” said Toshio Asahi, ES Chief Engineer. “The Lexus ES is renowned for its innovative exterior and interior design. We wanted to build on that and make it more elegant, and tailor the car with the latest technology Lexus has to offer. We’re confident that the new Lexus ES will be a leader in its class and attract a lot of attention.”

An Elegant, Dynamic New Look
For 2016, Lexus designers have cast a daring new form with the refreshed ES. A commanding front fascia that features Lexus’s trademark spindle grille, framed in combination with accentuated brilliant satin chrome, gives this new ES a new sense of luxury and instantly distinguishes it from the crowd. Accompanying the grille is a pair of newly designed headlights, now equipped with LED projector technology, while iconic “L”-shaped arrowhead Daytime Running Lights (DRL) extend outside the headlight element for a distinctive look that links it with other Lexus models. Also, redesigned fog lamps areas have been relocated to the outer lower corners of the front fascia and amplify the vehicle’s wide stance.

A re-sculpted front fascia connects to the hood adding the sensation of motion even when the car is standing still. The sleek shape continues with the ES’ graceful roofline that flows effortlessly to the rear, where an improved, modern taillight design evokes the “L”-shaped theme furnishing an instantly recognizable nighttime glow. Spanning the rear is a re-stylized chrome license plate garnish that flows visually into the clear elements of the lamps to communicate the vehicle’s on-road stability. Adding a considerable amount of flair to the vehicle’s already sporty attitude are newly sculpted chrome-tipped rectangular exhaust ports.

Exterior colors for ES features Lexus’ innovative cutting-edge paint technology designed to allow the paint’s clear coat to heal itself even from light damage. Each color is carefully selected to reflect the ES’ dynamic surface and is brought to life by the renowned, multi-stage paint process that gives Lexus models their deep, jewel-like luster.

A Luxuriously Updated Cabin with New Levels of Sophistication
When it comes to luxury and refinement, Lexus has no equal. Engineered to provide driving confidence and the ultimate in comfort, the ES surrounds its occupants with a luxurious, contemporary cabin. From the sweeping dashboard reminiscent of modern architecture to highly intuitive ergonomics mated with the finest materials and surfaces, the ES cultivates a feeling of sheer quality with every touch.
The 2016 model takes luxury to the extreme with a collection of new interior color combinations, including exquisite multi-color themes that exemplify elegance.

Furthermore, an embossed pattern has been added to the comfortable-yet-supportive seats. Additional trim enhancements to cabin-facing door surfaces and the center console unite the interior in upscale feel and design cohesion. Color-matched upholstery appears along the center console as well, coupled with a new leather boot-enclosed gear selector.

A new, sporty steering wheel provides better driving engagement. A larger 4.2-inchThin Film Transistor (TFT) color multi-information display conveniently places vital vehicle and route information as well as multimedia information front and center. To further enhance Remote Touch (RT) control, the 2016 ES adds “Enter” buttons on either side of the interface controller.

Refinement Taken to a New Level and an Expanded Engine Lineup
Since its inception, Lexus has offered quiet and smooth driving vehicles. The 2016 ES upholds that tradition with a host of improvements to provide the driver with an exciting experience.
For the new 2016 ES, Lexus engineers applied structural reinforcements to foster stiffness in the vehicle’s unibody construction. Adapted from the Lexus IS sports sedan, this form of chassis tuning arms the ES with enhanced ride quality and handling. Moreover, this ES adds a sound-reducing layer behind the dashboard to better isolate engine noise from the cabin.

The ES now offers a range of powertrain options prioritized for fuel efficiency and power delivery, with enhanced sensitivity to the environment.

On the Cutting Edge of Safety - Lexus Safety System +
The ES offers Lexus Safety System +, which combines key innovative safety technologies into a single, networked package. Among them are the Pre-Collision System (PCS), which can detect vehicles and pedestrians, in some circumstances, by a combination of millimeter-wave radar and front-facing camera. The Lane Departure Alert (LDA) employs a camera to keep track of visible lane marking lines on the road. If the vehicle begins to unintentionally deviate from the lane, the LDA system will notify the driver with an audio-visual alert and vibration to the steering wheel. The Automatic High Beam (AHB) senses headlights from oncoming traffic and the taillight of the car in front, automatically adjusting hi-beam and low-beam illumination to help ensure optimal forward visibility during nighttime driving. The Radar Cruise Control uses millimeter-wave radar to detect the speed of the vehicle ahead in order to adjust the cruise control speed setting accordingly, helping to maintain a preset distance. This system also uses a combination of millimeter-wave radar and camera to detect a lane change by the vehicle in front for smooth acceleration and deceleration control.

“With improved performance, an expanded engine lineup and a quieter and thoroughly luxurious interior wrapped in a freshened chiseled body, the new ES builds efficiently on what has made it one of the most popular luxury sedans in the world, and we are confident that this latest version of the ES will build upon its past successes,” said Asahi.

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