‘Yet’ is Creative Muse for Lexus Design Award 2017 – Now Open for Entries
20 Aug 2016
‘Yet’ is Creative Muse for Lexus Design Award 2017 – Now Open for Entries
Lexus International today announced its call for entries for the Lexus Design Award 2017. First launched in 2013 to stimulate ideas for a better tomorrow, Lexus is celebrating the 5th anniversary of this international design competition supporting up-and-coming designers and creators worldwide. The creative theme for the Lexus Design Award 2017 is “Yet”. “
At Lexus, our ‘Yet’ philosophy gives us the courage to combine elements that at first seem incompatible – superior ride comfort ‘Yet’ exhilarating driving dynamics – for example. With ‘Yet’, we don’t compromise; we harmonize to create synergy that reveals unexpected yet amazing new possibilities. ‘Yet’ is the catalyst that triggers breakthroughs, the spark that ignites an explosion of creative potential. ‘Yet’ drives Lexus to explore visionary frontiers of design and technology that will shape tomorrow’s mobility”, said Lexus International Executive Vice-President Yoshihiro Sawa.
According to Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, “With the Lexus Design Award for 2017, we look forward to witnessing the outpouring of fresh ideas in design and new thinking which is in line with Lexus’ belief in the power of creativity to change the world and build a better future. Over the years, the Lexus Design Award has created a significant reputation for encouraging design talent while giving applicants a unique experience backed by the opportunity to work with renowned designers as mentors. From our perspective, ‘Yet’ is the core thinking that goes behind the creation of every Lexus. Emotional ‘Yet’ rational. Cutting edge technology ‘Yet’ user-friendly. We sincerely appreciate the support from our customers for our initiatives related to this award.”
Applicants are invited to submit innovative designs and original interpretations that demonstrate insight into the essence of the ‘Yet’ theme. Lexus Design Award 2017 will introduce twelve finalists and their works to the design community and beyond at Milan Design Week 2017*. Four of these 12 finalists will prototype their designs, mentored by globally recognized designers. The maximum production budget per prototype is JPY 3 million, equivalent to AED 107,000. Finalists will present their designs in the Lexus Milan Design Week experiential space. Judges will then assess the four prototypes to choose the Grand Prix winner who may receive the opportunity to bring his prototype to production.
Previous Lexus Design Award winners are displaying their talent on the world stage. Emanuela Corti and Ivan Parati’s Sense-Wear, the Grand Prix winner in 2015, gained further exposure at design events in Tokyo and Moscow. The Grand Prix winner of 2016, design team AMAM’s “AGAR PLASTICITY ? A POTENTIAL USEFULNESS OF AGAR FOR PACKAGING AND MORE” has attracted wide interest and invitations to participate in other international exhibits. In this way, Lexus Design Award winners benefit from globe-spanning publicity and the potential for collaborative projects in the public and private sectors. Lexus is honored to encourage and spotlight emerging creative talent through the Lexus Design Award and the opportunities this yearly international design competition generates.
Entries to the Lexus Design Award 2017 competition will be accepted from now till October 16. The twelve finalists will be announced in early 2017.
* The world’s largest design exhibition, also known as Salone Del Mobile, presents events and exhibits by brands and designers in many categories including furniture, fashion and textiles.
Application Process: For more information, visit www.LexusDesignAward.com
