In recognition of the outstanding commitment to customer care Mohamed Naser Al Sayer & Sons Est. Co. Wins Prestigious Gold Award from Toyota Motor Corporation

04 Apr 2022


The Award program is a platform where Toyota Motor Corporation confirms that the distributor activities are aligned with their goal of “producing happiness for all” despite the challenges of covid pandemic and its consequences

Faisal Bader Al Sayer



Appreciating the continued efforts to make countermeasures for Covid-19 and provide safety and peace of mind to the customers during pandemic crisis, Toyota Motor Corporation (TMC) has presented Mohamed Naser Al Sayer & Sons Est. Co. the prestigious Gold Award for the year 2021 based on the evaluation and as a total result of the joint effort among Toyota and Lexus Sales Service and Parts Operations.

Faisal Bader Al Sayer Chairman ALSAYER Holding received the award in a virtual ceremony held recently and congratulated the business heads including Martin Aherne Business Director Toyota Group Sales, Mahmoud Abou-Zahr Senior Business Director Lexus, Ibrahim Al Fouzan Business Director Toyota Group Service Division, Desmond Lew Business Director Parts, Accessories and Group Logistics along with all their team members for this spectacular achievement.

Mubarak Naser Al Sayer CEO ALSAYER Holding expressed his gratitude towards TMC distinguished members of the Management as well as appreciated the outstanding team support specially to tackle the challenges of pandemic during the years 2020 and 2021.

With the aim of providing always better service, to become the most admired dealer in town, distributors across the globe are continuously implementing various activities which are being evaluated through the award program by TMC. The Excellence Award program expresses the appreciation for distributors’ outstanding activities to enhance overall customer service competency.

“Toyota is making ever better cars – for peace of mind ownership experience. Thank you, Our valued customers for your trust and unlimited support. The achievement reassures our commitment and consistent effort to provide best customer service despite the pandemic and its consequences. We are always passionate to deliver outstanding customer service, working together with our employees and customers to produce more smiles than ever before” commented Bengt Schultz Chief Operating Officer.

The Toyota Way consist of 5 elements, Challenge, Kaizen, Genchi Genbutsu, Teamwork, and Respect. Daily practice of Toyota Way by each team member brought the remarkable achievement to MNSS. Such achievement is a solid foundation to build on success going forward, is a great inspiration in such unprecedented times to work even stronger together to keep delivering best in town service.

ALSAYER’s Mission Statement calls for us to be the “Best in in the Business” across several dimensions. When the Company was established in 1954, the Mission Statement was that it would only sell the best products from around the world and support them with outstanding service. Whilst the Mission Statement words have changed over time, the philosophy remains the same as it was 68 years ago.