BAHRAH & ASHOK LEYLAND CELEBRATES 2000 OYSTERS ON-ROAD IN GCC

25 Oct 2020

Ashok Leyland recently rolled out its 2000th Oyster into GCC market from its Ras Al-Khaimah factory in UAE. The 3rd largest global bus manufacturer launched 3 variants of 32-seater Oyster in Staff, school and Luxury category in 2017. Since then, the Oyster bus has attracted customers with its positioning of 32 seats with uncompromising Reliability and unmatched Durability. 

The Product has successfully penetrated construction segment, leasing companies and in school to win the hearts of customers with its higher earning per seat and lowest cost of operation. The passengers are also equally delighted with its ergonomic seats with heavy Duty air conditioning much need in this high ambient environment.

Bahrah Trading Company (BTC), a subsidiary of AL SAYER Holding, sole authorized distributor in Kuwait celebrated the milestone with customers who were part of the Journey and felicitated the 2000th Oyster Buyer in Kuwait.

BTC is proud to have Oyster buses operating with powerful business houses in Kuwait. Now, Oyster bus has become ubiquitous in Kuwait’s city, add beauty to the landscape and strength to the operators’ balance sheet.

Mr. Nitin Seth, Chief Operating Office, Ashok Leyland, on 2000th Oyster roll out remarked “This milestone is a true reflection of delivering Customer value and driving customer focus in every aspect of our business. At Ashok Leyland, we constantly innovate and deliver products that will positively impact total cost of ownership to customer.

The 2000th Oyster in GCC, has boosted our confidence to launch new products in the 24-26seater space. You will hear from us shortly about this. I am sure, the customers will find our new products delivering superior value and benefits to their operations We are excited about this journey in Kuwait”

“This milestone is a true reflection of delivering Customer value and customer focus in every aspect of Bahrah’s business. The 32-seater bus powered by time tested ‘H’ Series engine with Rugged 6 speed gear box and a power AC is the perfect value proposition to the customer supported with strong after-sales network from Bahrah.  We are upbeat about Ashok Leyland’s next range of products in Light commercial vehicle space and Al Sayer brand stands for customer profitability” said Elie Andraos, General Manager BTC.