LEXUS DELIVERS ITS 5 MILLIONTH LUXURY SUV

13 Oct 2020

• The first Lexus SUV, the LX, debuted in 1996
• In 1998, Lexus pioneered the luxury crossover market with its first RX model
• Global line-up includes six SUV and crossover models: UX, NX, RX, RX L, GX and LX
• The line-up will grow further with the all-electric UX 300e

Lexus has surpassed a milestone of 5 million global sales of luxury SUVs and crossovers. The brand, which launched in 1989, offered its first SUV (the LX) back in 1996. Two years later the RX was introduced, paving the way for the luxury crossover segment that would become the single most popular category for premium car buyers. As consumer tastes evolved globally, Lexus added the rugged GX SUV, NX mid-size crossover and UX urban crossover to its range. Now representing about two-thirds of total Lexus sales, the Japanese luxury brand offers its SUV and crossovers in 90 markets around the world.

Over the years, each SUV and crossover model has helped propel the brand forward by blending bold design, adventure capability, renowned Lexus craftsmanship and sophisticated technology into a unique utility vehicle package that results in ever-increasing numbers of loyal Lexus customers.

The Lexus crossovers (RX, RXL, NX and UX) have enjoyed popularity globally with the availability of both full hybrid and petrol drivetrains. First launched with the game-changing RX 400h hybrid SUV in 2005, hybrid sales today account for about one third of Lexus’ global SUV volumes.